Ask about any of the 4 required buyer questions — location, lot, home, price — and Pikit AI gives you specific talking points grounded in this week’s data.
Content-blind — we count actions, never read them.
Roadblocks
What buyers are pushing back on.
The 4 required Pikit questions, this week. Click a tab for coaching.
Price objection
14 buyers flagged price as "not it" — the #1 objection this week.
Recent buyers
SH
Sarah & James Hartley
Birchwood III · 2 days ago
MO
Michelle Okafor
The Shelton · 1 day ago
DC
David & Priya Chen
Birchwood III · 12 hr ago
Starter coaching
Type what the buyer actually said about price below — Pikit AI will turn it into tactical talking points.
Principles to lean on
1
Lead with the lender incentive (up to $10,000 toward closing) and a rate buy-down option — anchor on monthly payment, not sticker price.
2
Frame the new-build warranty + energy efficiency against any resale comp the buyer mentioned.
3
Bundle what’s included that isn’t on the MLS — appliances, blinds, landscaping — so the price compares apples-to-apples.
4
Offer the loan-officer call before they leave the lot. Hot price objections cool fast on the drive home.
Floorplan Leaderboard
Your plan engagement this week.
01
Birchwood III
Hot
2,450 sqft · 4 bd · 3 ba · avg 4m 02s
“Your highest-engagement plan — keep leading with it.”
RANKS
4
18%
02
The Shelton
2,104 sqft · 3 bd · 2 ba · avg 3m 21s
“Buyers liked it but didn’t love it — try a stronger story.”
RANKS
3
5%
03
Patella
1,980 sqft · 3 bd · 2 ba · avg 3m 18s
“A quiet performer — pitch as the value play.”
RANKS
2
4%
04
Aspen Cove
2,280 sqft · 4 bd · 2 ba · avg 2m 11s
“Buyers exit early on this plan — skip it from your default lead.”
RANKS
1
18%
Engagement Pulse
Buyer engagement is the leading indicator of your next sale.
We count the behavior. Never the content.
Time on device
3m 24s
−42s vs last week
Notes captured
4
2 buyers wrote something
Photos snapped
6
across 2 buyers
Ranked plans
5
3 buyers cast a rank
What’s Working
Capture your wins. We’ll remind you later.
When a plan, a story, or a specific buyer reaction is landing — type it here. Your notes stay private to you, and Pikit will surface them next time the same situation comes up.
0 saved
Your saved wins
Nothing saved yet. The first time something works — a story, a buyer reaction, a close — jot it here. Future-you will thank you.
Buyer Journey
From scan to qualified lead.
Last 7 days · your tours
Scanned QR
100%
14
Started tour
4 dropped off
71%
10
Ranked a plan
5 dropped off
36%
5
Captured notes / photos
2 dropped off
21%
3
Qualified lead
2 dropped off
7%
1
Pikit Insights
What the data is telling you this week.
What’s working
Birchwood III is carrying the week.
Buyers are averaging 5m+ on the plan, and 56% rank it #1. Double down in paid social and email retargeting.
Pattern to watch
Aspen Cove sessions are ending early.
5 of the last 7 Aspen Cove tours ended under 2 minutes with no notes or photos. Worth a headline refresh and a new hero image.
Do this next
Re-engage the 4 warm Birchwood III leads.
Four buyers ranked Birchwood III above 80% and haven’t returned in 48 hours. Send a short Pikit follow-up with the Shelton brochure.